Molecular Connections Develops an Impact Analytics Tool for a Leading Scientific Society Publisher
The Institution of Engineering and Technology (IET) is a leading publishing company in scientific literature across engineering, physics, and computer science that aims to inspire, inform, and influence the global community for a better world.
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Publishing companies, dealing with scholarly and technical content, are aware of the enormous insights locked away in their datasets. The Institution of Engineering and Technology (IET) wanted to glean trends and patterns among the highly curated data in its world-renowned Inspec database that dates back to 1898.
The challenge was to utilise this legacy to provide new insights, in response to the increasing need to assess the value and impact of research and guide the business strategy of companies.
The client, therefore, sought a vendor who is a technology market leader and has high domain expertise to develop an analytics platform that would give a new lease of life to its content and business objectives.
Right from the ideation of the platform, the MC team worked closely with IET and collaboratively proposed a unique analytical tool, which was built by Molecular Connections on IET’s research database.
Named Inspec Analytics, the tool enables research professionals to explore beyond literature and uncover trends and patterns across a wide range of physics and engineering disciplines at both local and global levels. With these insights, users can set the direction for their research outputs and monitor the impact.
The IET users were able to use the platform to support their strategic planning in three key aspects, namely, monitoring the research output of one’s institution and seeing how it ranks globally; benchmarking an institution against collaborators and competitors to find strengths and areas for growth; and monitoring global trends for over 14,000 research topics to explore new fields and find collaborators.
Molecular Connections used semantic technology to connect each element of the scientific abstracts indexed in IET’s database to create a knowledge graph and developed a robust AI-based analytical software by leveraging big data concepts. This unique combination of SMEs, data science, and UX expertise allows users to navigate the knowledge map to identify and compare research trends across thousands of organisations and technological and engineering concepts.
IET chose Molecular Connections (MC) for its expertise in rapid prototyping and large-scale data visualization. In addition, Molecular Connections has been indexing the IET’s content since 1994, thereby qualifying them to understand the nuances and intricacies of their subject matter even better. Molecular Connections’ thorough understanding of IET’s content and needs made it the preferred partner.
Inspect Analytics provided new business acquisition opportunities for IET, expanding its geography and territory even further. This reengagement with customers and users has stimulated increased usage and sales growth. In addition, it has allowed the client to refocus on content curation and new content types, which has energized the content ingestion process. Finally, Inspec Analytics brought in new value propositions and witnessed an increase in user renewals of 30%.
Further, ‘Inspec Analytics’ went on to win the best product/service at the Charleston Conference in 2019.
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